Further Details:
During the morning session, we will introduce ourselves and show and discuss two pieces of your own work. Then using a spectrum approach and case studies we will explore the art of the possible in terms of making money from your craft, learning how to move along the spectrum from being a hobbyist to a commercial venture, including which are the most lucrative crafts. You will decide where you want to get to and we will spend the rest of the day planning how to get you there. We will undertake a range of sessions: Understanding your customer and your marketplace; selling and marketing your work including an intro to digital marketing techniques; confidence and presentation style. During the day, we will build a personal action plan for you to take away to get you started on your new career.
Many students have now been through this course and are now on their way to building a successful business!
Skills and techniques that will be taught in the course:
Previous students from this course have been invited to sell their work at the Ardington School Winter Fair, and to teach future courses.
Levels the course is suitable for:
Suitable for all levels
Materials
You will not need any materials as the tutor will provide everything you need.
Students - please bring with you:
We advise that you do not buy any materials required for a course more than two weeks in advance, because occasionally a course is cancelled due to low enrolment.
During the morning session, we will introduce ourselves and show and discuss two pieces of your own work. Then using a spectrum approach and case studies we will explore the art of the possible in terms of making money from your craft, learning how to move along the spectrum from being a hobbyist to a commercial venture, including which are the most lucrative crafts. You will decide where you want to get to and we will spend the rest of the day planning how to get you there. We will undertake a range of sessions: Understanding your customer and your marketplace; selling and marketing your work including an intro to digital marketing techniques; confidence and presentation style. During the day, we will build a personal action plan for you to take away to get you started on your new career.
Many students have now been through this course and are now on their way to building a successful business!
Skills and techniques that will be taught in the course:
- How to prepare a sales and marketing plan
- You will learn how to get to know your customer and your marketplace
- Traditional and digital marketing techniques
- Improving presentation style and personal confidence
- How other crafters and artists have developed their own work into a business
Previous students from this course have been invited to sell their work at the Ardington School Winter Fair, and to teach future courses.
Levels the course is suitable for:
Suitable for all levels
Materials
You will not need any materials as the tutor will provide everything you need.
Students - please bring with you:
- A notebook, pen and reading glasses if you wear them
- A camera or phone for taking pictures and / or video clips
- Two pieces of your own work as explained above
We advise that you do not buy any materials required for a course more than two weeks in advance, because occasionally a course is cancelled due to low enrolment.